Top Accounting Firms in the US 2024: Key Services and Strengths

Importance Of Accounting in Business

Accounting plays a crucial role in enabling business owners to monitor their assets, liabilities, income, and cash flow. This practice is highly advantageous as it allows owners, managers, investors, and other stakeholders to track the financial performance of the business, facilitating more informed decision-making.

Additionally, accounting is vital for tax reporting agencies. Small business owners are legally required to maintain records of all income and expenses for tax purposes. Non-compliance with these accounting standards can lead to legal complications and significant tax penalties.

Accounting is often referred to as the language of business. Grasping accounting concepts involves a logical approach to thinking since numbers provide a truthful representation of a business's current state. By adhering to accounting principles and standards, such as those established by IFRS and GAAP, business owners can effectively achieve many of their business goals.

How to Choose an Accounting Firm for a Small Business?

1. Identify Your Needs

Determine the specific accounting services you require, such as bookkeeping, tax preparation, payroll processing, or financial planning.

2. Experience and Expertise

Look for firms with experience in your industry and a proven track record with small businesses. Verify their credentials and ask for references.

3. Reputation and Reviews

Research online reviews, testimonials, and professional recommendations to gauge the firm’s reliability and quality of service.

4. Range of Services

Ensure the firm offers a comprehensive range of services that can support your business now and as it grows.

5. Technology and Innovation

Choose a firm that uses modern accounting software and tools for efficiency and accuracy. Ensure they prioritize secure data handling.

6. Cost and Fees

Understand the fee structure and ensure it fits within your budget while providing the necessary services.

7. Communication and Accessibility

Select a firm that is responsive and accessible, with a dedicated point of contact for timely advice and support.

8. Cultural Fit

Ensure the firm’s values, working style, and approach align with your business for a productive partnership.

By evaluating your needs, the firm’s expertise, reputation, service range, technology use, costs, communication, and cultural fit, you can find the right accounting firm to support your small business effectively.

Top Accounting Firms in the US 2024

"Discover the pinnacle of financial expertise with our guide to the top 10 accounting firms in the US. From the renowned Big Four to other industry leaders, this comprehensive overview highlights their services, strengths, and contributions to shaping the financial landscape. Whether you're an accounting professional or a business owner, gain insights into these powerhouse firms driving excellence and innovation in the world of finance."

#1 Deloitte: A Global Leader in Shaping Tomorrow's Businesses

Deloitte isn't just the U.S. arm of Deloitte Touche Tohmatsu Limited (DTTL) – it's the driving force behind the world's largest professional services network. Consistently ranking at the top, Deloitte boasts a staggering number of Fortune 500 companies (nearly 90%) and countless private ventures within its impressive client portfolio.

Deloitte goes beyond numbers, empowering clients across industries with audit, tax, consulting, and advisory services.  They focus on tackling complex challenges and "future-proofing" businesses by committing to sustainability and fair practices.  Deloitte builds market trust by delivering tangible results for a more stable and equitable future.

#2 PricewaterCooper (PwC): Where Trust Meets Innovation

PricewaterhouseCoopers (PwC) isn't merely an accounting name—it's a global powerhouse built on a foundation of trust and a constant drive to innovate. As one of the "Big Four" accounting firms, PwC boasts a tremendous global network, serving many clients—87% of the Fortune 500, to be exact.

Beyond sheer size, PwC stands out for its commitment to staying ahead of the curve. It actively integrates cutting-edge technologies like cloud intelligence, terrain insights, and connected solutions into its services, empowering clients to streamline operations, gain deeper business insights, and confidently navigate the ever-evolving marketplace. Additionally, PwC's advisory services offer specialized data analytics and cybersecurity expertise..

#3 Ernst & Young (EY): Building a Better Working World, One Client at a Time

EY transcends the typical accounting firm label. They're a global force for positive change with a mission to "build a better working world."  As a member of the "Big Four," EY boasts an extensive network, serving a diverse range of clients – from established multinationals to emerging startups.

Technology is a key driver at EY. They leverage cutting-edge advancements like AI and blockchain to empower clients with data-driven insights and streamline processes. This ensures efficiency and fosters a more informed decision-making environment.

EY believes in the power of collaboration. They actively engage with governments, NGOs, and other stakeholders to tackle complex global issues. This commitment to the greater good strengthens their position as a responsible leader in the accounting world.

#4 KPMG: Global Expertise, Tailored Solutions

KPMG, a prominent member of the "Big Four" accounting firms, operates across 146 countries and territories, boasting a workforce of over 220,000 professionals globally. In fiscal year 2021, the firm reported revenues exceeding USD 32.13 billion, underlining its significant financial presence. Serving a diverse client base ranging from Fortune 500 companies to SMEs and non-profits, KPMG delivers a wide array of services beyond traditional accounting. With a commitment to diversity and inclusion, KPMG has achieved a workforce where women constitute 46% of employees as of 2021. Moreover, the firm is deeply invested in social impact, with its professionals dedicating over 875,000 volunteer hours in 2021 to support various community initiatives worldwide. 

KPMG embraces innovation and technology as catalysts for transformation. By harnessing the power of emerging technologies such as artificial intelligence and blockchain, KPMG empowers clients to make data-driven decisions and optimize their operations. They actively engage with clients to develop strategies that drive financial success and create positive societal impact.

#5 RSM US LLP: The Middle-Market Champion

RSM US LLP stands out as a champion for the middle market in the United States and Canada, serving as a trusted advisor to numerous mid-sized companies. With over 9,000 professionals across 90 offices, RSM offers a personalized approach backed by deep industry expertise. In the past year alone, RSM has provided advisory services to over 5,000 middle-market clients, helping them navigate complex challenges and achieve their business goals. This dedication to the middle market is reflected in RSM's impressive track record of delivering value-driven solutions tailored to the unique needs of its clients, with a focus on driving growth and sustainability.

This focus allows them to tailor audit, tax, consulting, and risk advisory services specifically for the needs and challenges faced by middle-market businesses. Beyond its service offerings, RSM fosters a culture of collaboration and relationship-building. This approach allows them to develop long-term partnerships, guiding clients through every stage of their growth journey.

RSM is fearless when competing with the giants. They leverage their membership in RSM International, a global network with a presence in over 120 countries. This access to international resources allows them to provide seamless support for businesses with global aspirations.

#6 Grant Thornton LLP: Bridging the Gap Between Ambition and Achievement

Grant Thornton LLP has witnessed significant growth, with its revenue reaching $1.92 billion in the fiscal year 2020, marking a 2.6% increase compared to the previous year. Their diverse service offerings span audit, tax, and advisory services, catering to a wide range of industries including healthcare, technology, manufacturing, and financial services. With over 10,000 employees nationwide, Grant Thornton continues to expand its footprint and enhance its capabilities to meet the evolving needs of its clients.

Grant Thornton LLP distinguishes itself through a multifaceted service portfolio spanning audit, tax, consulting, and advisory solutions. This holistic approach empowers them to tackle various client challenges, from intricate financial reporting intricacies to strategic growth initiatives. Grant Thornton delivers comprehensive support by offering a nuanced suite of services tailored to individual client needs, driving tangible results and fostering long-term success.

#7 BDO USA LLP: Owning Your Success with a Client-Centric Approach

BDO USA LLP excels as a key advisor to the mid-sized business sector in the Americas region, offering trusted counsel to various clients. Boasting over 8,000 specialists across more than 80 locations, BDO emphasizes a hands-on service model enriched by substantial industry knowledge. Over the last year, BDO has engaged with thousands of mid-market firms, assisting them in overcoming intricate challenges and reaching their strategic objectives. This commitment to the middle market is evident in BDO's consistent ability to provide customized, practical solutions that promote growth and long-term viability.

BDO meticulously crafts its audit, tax, consulting, and risk advisory services to meet the particular demands of mid-market companies. BDO confidently holds its own against larger firms. As part of the global network BDO International, with connections in over 100 countries, the firm is well-equipped to support companies looking to expand internationally, offering them comprehensive and cohesive assistance as they pursue global opportunities.

#8 Crowe LLP: Global Reach, Personalized Solutions

Crowe LLP emerges as a leading force in public accounting, consulting, and technology services. It is proudly affiliated with Crowe Global, a distinguished global accounting network. Nestled in the vibrant cityscape of Chicago, Illinois, Crowe LLP extends its reach across the United States and beyond, boasting a network of offices strategically positioned worldwide. It serves a diverse clientele of more than 2,500 public and private entities.

From healthcare and financial services to government, education, construction, and beyond, Crowe LLP’s expertise transcends boundaries. They boast a global footprint with offices worldwide, providing localized insights and international perspectives for each client. Renowned for crafting innovative solutions tailored to individual client needs, Crowe LLP drives impactful outcomes through cutting-edge innovation. With a steadfast commitment to excellence, Crowe LLP consistently delivers top-tier service, exceeding client expectations and proving itself as a trusted partner in driving business success and growth, backed by a proven track record of quantitative results and client testimonials.

#9 CLA: Customized Strategies for Business Success

CLA, a premier professional services firm, stands out for its specialized audit, tax, and consulting services, particularly in healthcare, agriculture, and manufacturing industries. Their personalized methodology revolves around deeply understanding each client's business intricacies, treating it with care and strategic focus akin to their own. This tailored strategy enables CLA to deliver advice transcending traditional financial services, directly addressing client challenges and opportunities. CLA has a team of more than 7,000 professionals dedicated to providing exceptional services.

With a dedicated team of experts, CLA goes beyond numbers, providing customized, actionable insights rooted in industry expertise. What sets CLA apart is its commitment to being more than consultants; it is an invested partner in its clients' success. Whether navigating complex regulations, managing risk, or seizing new market opportunities, CLA adds value and paves the way for sustainable growth, ensuring clients thrive in today's dynamic business landscape.

#10 Moss Adams LLP: Empowering Businesses with Expertise and Insight

Moss Adams LLP stands as a beacon of excellence in professional services, renowned for its unparalleled audit, tax, and consulting expertise. With a steadfast commitment to understanding and addressing businesses' unique needs, Moss Adams LLP goes beyond conventional financial services to provide tailored solutions that drive growth and success. Clients have trusted it for over 100 years, and it has a reputation for integrity, innovation, and client-centric solutions.

The client is at the heart of every strategy and decision at Moss Adams LLP. By combining a personalized approach with a comprehensive industry understanding, Moss Adams LLP ensures that each client receives customized advice and strategies designed to optimize operations and enhance financial performance. With a focus on building long-term relationships and fostering sustainable growth, Moss Adams LLP continues to help businesses thrive in a dynamic and ever-evolving market.

Top Accounting Firms for Small Businesses

As we have covered 10 top accounting firms, including the big four, it is essential to mention small business-friendly accounting firms in a separate list. Let’s see about 10 more accounting firms that won’t put a dent in a small business owner's wallet.

The list of accounting firms for small businesses was curated based on critical criteria such as industry focus, range of services, technology integration, client feedback, cost-effectiveness, geographic accessibility, and also expertise in QuickBooks. This approach ensures that the selected firms not only offer tailored solutions, industry expertise, comprehensive services, modern technology utilisation, positive client experiences, affordability, and local accessibility but also possess proficiency in QuickBooks, a widely used accounting software among small businesses, enhancing their ability to streamline financial processes effectively.

#1 George Dimov, CPA

Location: New York

Average Hourly Rate: $200 - $300

Employees: 11-50 

DimovTax is a full-service accounting firm offering tax and financial services to individuals and businesses. Its expertise covers tax preparation and planning (including cryptocurrency), bookkeeping, payroll, and audit representation. DimovTax caters to a wide range of clients, from individuals with complex tax situations to businesses of various sizes and industries.

Their approach emphasizes building strong client relationships and leveraging technology for efficiency. Their team of experienced professionals, likely including CPAs, can help you navigate the complexities of tax codes and achieve your financial goals. If you're looking for a comprehensive accounting partner focusing on client service and expertise in cryptocurrency taxes, DimovTax might be a good fit.

Services Offerings of George Dimov, CPA

1. Individual Tax

2. Business Tax

3. Accounting

4. Audit

5. Consulting

6. Real Estate

#2 Appletree Business Services

Location: Denver, CO

Average Hourly Rate: They don’t charge by the hour. They charge a monthly flat fee that does not change as part of our business owners package.

Employees: Less than 30 

Appealing to both established and aspiring business owners, Appletree Business Services positions itself as a one-stop shop for accounting, tax, payroll, and bookkeeping needs. Their website highlights their expertise in serving small businesses nationwide, regardless of location.

Appletree prides itself on its tech-savvy approach. It leverages modern solutions to deliver services, ensuring a streamlined and efficient client experience. Whether you're a startup entrepreneur or a seasoned business owner, Appletree offers a "Business Owners Package" that bundles all its core services into a single, convenient solution. This can be particularly attractive for businesses seeking a comprehensive financial management solution without the hassle of managing multiple vendors.

Services Offerings of Appletree Business Services

1. Bookkeeping

2. Tax Services

3. Payroll

4. Merger and Acquisition

5. Business Owners Package

6. Business Consulting Services

#3 Norman Professional Services

Location: Oak Park, IL

Average Hourly Rate: $200 - $300

Employees: Less than 10

Norman Professional Services caters to ambitious entrepreneurs and small business owners, positioning itself as a comprehensive solution for financial management needs. The company boasts expertise in outsourced CFO services, financial analysis, and accounting, serving clients remotely across the United States. Norman Professional Services prides itself on utilizing cutting-edge technology to ensure efficient and streamlined client interactions. Their service packages are designed to provide a one-stop solution for financial management, which is particularly beneficial for businesses looking to manage their financials without the complexity of coordinating multiple service providers.

Norman Professional Services offers transformational accounting and financial consulting beyond traditional financial management. Their focus on QuickBooks implementation sets them apart, ensuring clients benefit from efficient and effective accounting solutions tailored to their business needs. This expertise in QuickBooks helps businesses streamline their financial processes, improve accuracy, and make data-driven decisions with confidence.

Service Offerings of Norman Professional Services

1. Client Journey

2. Monthly Accounting

3. One-Time Projects

#4 Bharmal and Associates, INC

Location: Indianapolis, IN

Average Hourly Rate: $200 - $300

Employees: Less than 30

Bharmal & Associates, Inc. is a full-service accounting firm catering to businesses and individuals in Southern California. With offices in Irvine and Los Angeles, they boast a team with years of experience offering a comprehensive suite of services.

Their website highlights a commitment to client success and a personalized approach.  They go beyond basic accounting tasks,  providing services like audit and assurance, tax planning and preparation, and strategic business advisory.  This suggests Bharmal & Associates can partner with clients at various stages,  from startups needing guidance with business formation to established businesses seeking assistance with complex tax strategies or financial planning for the future.

Service Offerings of Bharmal and Associates, INC

1. Tax Planning

2. Tax Preparation

3. Small Business Accounting 

4. Compilation, Review, and Audit

#5 Pilot

Location: San Francisco, California

Average Hourly Rate: Starts from $400

Employees: 200-500

Pilot is a comprehensive accounting firm specializing in bookkeeping, tax preparation, and CFO services, primarily catering to startups and small businesses. With a focus on building a strong financial foundation, Pilot tailors its services to each client, ensuring that tax preparation and strategic financial planning meet the specific needs of each business. They are particularly adept at supporting businesses at various stages of growth, from fledgling startups to more established entities.

The firm prides itself on its team of US-based finance experts, including accountants and tax specialists, committed to relieving clients of the burden of financial back-office tasks. This allows business owners to focus more on their core business activities. Pilot’s approach to service is highly technology-driven, offering innovative solutions that integrate seamlessly with existing business tools, enhancing both efficiency and accuracy.

Pilot represents a robust partner for businesses looking for a blend of technology, personalized service, and comprehensive accounting solutions. Their services are designed to scale with a company's growth, providing everything from basic bookkeeping to in-depth financial insights that help drive strategic decisions. If you're looking for an accounting partner that combines expertise with innovative technology, Pilot might be the right choice for you.

Service Offerings of Pilot

1. CFO Services

2. Tax

3. Bookkeeping

4. Stock Admin

5. R&D Credit

#6 Prime Accounting Solutions

Location: Culver City, California

Average Hourly Rate: $100-$149

Employees: 11-50 

Prime Accounting Solutions, located in Culver City, California, offers comprehensive accounting services tailored to meet the needs of small to medium-sized businesses. They provide various services, including bookkeeping, tax preparation, payroll, and CFO services. Their team is dedicated to offering personalized solutions that enhance client relationships and financial management. With a commitment to affordability and local operation, they aim to give their clients peace of mind by ensuring their financial needs are handled with expertise and care.

Prime Accounting Solutions prides itself on its team of dedicated professionals who bring diverse skills and backgrounds to the table, enhancing its ability to tackle various financial challenges. This team-oriented approach ensures they can offer tailored solutions that fit each client's needs. Their dedication to employing advanced accounting technologies and methodologies means that Prime Accounting Solutions meets and exceeds the expectations of modern businesses looking for efficient and effective financial management.

Service Offerings of Prime Accounting Solutions

1. Accounting 

2. Tax Advisory

3. CFO Services

4. Bookkeeping Services

#7 Baker Tilly US, LLP

Location: National, with multiple offices across the U.S.
Average Hourly Rate: $150-$200
Employees: 1,000+

Baker Tilly US, LLP, a leading advisory, tax, and assurance firm, serves clients nationwide. It caters to a wide range of industries, including public sector, construction, financial services, and healthcare. Baker Tilly provides an extensive array of services, such as audit and assurance, consulting, tax strategy, and specialty services tailored to meet the dynamic needs of its clients. Baker Tilly is committed to delivering exceptional strategies and solutions that drive value and results.

The firm boasts a large team of professionals who bring a wealth of knowledge and diverse skills, enhancing Baker Tilly's ability to address complex and multi-faceted challenges. This robust team approach allows them to deliver custom solutions that align closely with each client's objectives and business environment. By embracing cutting-edge technology and innovative practices, Baker Tilly meets and often surpasses the evolving expectations of businesses striving for growth and sustainability.

Service Offerings of Baker Tilly US, LLP

• Audit and Assurance

• Consulting

• Tax Strategy

• Specialty Services

#8 Indinero

Location: San Francisco, California
Average Hourly Rate: $100-$149
Employees: 51-200

InDinero, based in San Francisco, provides comprehensive financial solutions for startups and growing businesses. Their services span day-to-day accounting and bookkeeping to more complex financial operations such as CFO services and financial forecasting. InDinero's mission is to help enterprises manage their finances more efficiently while scaling their operations smoothly.

The team at InDinero comprises skilled financial experts who leverage their diverse backgrounds to offer innovative and tailored financial strategies. This approach ensures that every client receives personalized services that align with their business goals. InDinero is dedicated to integrating the latest financial tools and technology to deliver accurate and timely financial insights, enabling clients to make well-informed business decisions.

Service Offerings of InDinero

• Accounting Services

• Tax Preparation and Compliance

• CFO Services

• Financial Forecasting and Reporting

#9 Collective 

Location: San Francisco, California
Average Hourly Rate: $100-$149
Employees: 11-50

Collective, situated in San Francisco, specializes in offering tailored financial services for freelancers and self-employed professionals. Their comprehensive suite includes everything from accounting, tax preparation, and bookkeeping to business formation and CFO services. Collective aims to simplify the financial complexities often faced by independent workers and small business owners, enabling them to focus more on growing their businesses.

The team at Collective comprises expert accountants and financial advisors who bring a wealth of experience tailored to the unique needs of the self-employed sector. Their approach combines personalized service with advanced technology to provide seamless financial management solutions. Collective prides itself on helping its clients navigate the intricacies of financial planning and compliance, ensuring that their financial operations are handled efficiently and effectively.

Service Offerings of Collective

• Accounting and Bookkeeping

• Tax Preparation and Planning

• CFO Services

• Business Formation and Compliance

#10 Bench Accounting 

Location: Vancouver, British Columbia
Average Hourly Rate: $50-$99
Employees: 251-500

Bench Accounting, headquartered in Vancouver, provides online bookkeeping services tailored specifically for small businesses, freelancers, and entrepreneurs. Their primary offerings include bookkeeping, financial reporting, and tax advisory services. Bench Accounting streamlines financial management with a user-friendly digital platform that connects clients with their professional bookkeeping team.

The workforce at Bench Accounting consists of knowledgeable financial professionals who specialize in various industries, ensuring that every client receives expert advice and personalized attention. By utilizing proprietary technology and tools, Bench offers a unique blend of traditional financial expertise with modern efficiency, helping clients manage their finances more effectively and make informed business decisions.

Service Offerings of Bench Accounting

• Bookkeeping Services

• Financial Reporting

• Tax Advisory and Preparation

• Personalized Financial Insights and Support

Conclusion

In summary, this comprehensive guide to the top accounting firms in the U.S. provides a broad spectrum of choices for small business owners, ranging from the influential Big Four to specialized firms tailored to the needs of smaller enterprises and freelancers. Each firm listed brings unique strengths and specialized services, ensuring that a professional accounting solution is available to meet your needs regardless of your business size or industry.

Whether you require robust global resources, industry-specific expertise, or a more personalized approach to financial management, these firms offer the professionalism, technology integration, and financial acumen necessary to support your business objectives. By choosing a firm that aligns with your business's specific requirements and budget, you can establish a partnership that simplifies financial management and strategically positions your company for future growth and success. Remember, selecting not just the right accounting firm is crucial but also the right set of automation applications like PayTraQer is crucial to ensure the stability and prosperity of your business in an ever-evolving economic landscape.